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Social media platforms should be monitored and should never go without an active administrator/manager. If the administrator of a social media account is leaving CUNY or no longer wishes to be an account administrator, a new administrator should be identified immediately. Ownership should be transferred to the new administrator and any access the former employee had should be removed.

Find the right balance between company interests and employee rights to free speech. Don’t restrict legally protected speech about pay, hours, or the workplace. Explain the difference between company representation and personal expression. Tell employees how to identify themselves when talking about work topics. Your organization should know that State Department rules aren’t just for government workers. Make sure your policy says that online harassment can lead to the same penalties as in-person harassment.

Guidelines

Something like “All opinions expressed are my own” helps make it clear that these are not official viewpoints, like this university strategist and instructor does here. Your Social Media Policy should be written in simple, jargon-free language. Use bullets, subheadings, and short paragraphs to improve readability.

Without clear guidance, well-intentioned posts could unintentionally violate ethical standards, misrepresent the organisation, or even breach privacy laws. Establishing social media guidelines allows small non-profits to operate with the same level of professionalism and credibility as larger organisations, safeguarding their reputation and impact. Be mindful of accessibility best practicesWhen posting on social media accounts, be mindful of inclusivity and access. In the expansive realm of the digital landscape, your employees must navigate social media cautiously. Tim’s cautionary tale is a powerful reminder that a single social media post can trigger a storm of risks and legal consequences.

A thorough content review and approval process with teams and managers ensures your clients’ posts are screened before they go live. The social media management platform’s AI Assistant can quickly generate engaging captions and hashtags and tweak and improve your captions. It’s also nice that the Times consulted with a team of its journalists to devise its policy. Getting their input helps legitimize the guidelines with other colleagues at the paper. This policy is especially focused on maintaining a non-partisan presence. Since the Times touts its impartiality as a brand differentiator, asking journalists to protect that neutrality is of the utmost importance.

But the situation would have been much different if the agency had predefined social media guidelines that were circulated among employees as part of training. Our social media company policy provides a framework for using social media. Social media is a place where people exchange information, opinions and experiences to learn, develop and have fun. Whether you’re handling a corporate account or using one of your own, you should remain productive and avoid damaging our organization in any way. This policy provides practical advice to avoid issues that might arise by careless use of social media in the workplace.

You are responsible for keeping this information safe and staying compliant with privacy laws, such as the General Data Protection Regulation (GDPR) law in the EU. Consider an employee who frequently posts on Instagram during work hours, which is causing distractions and affecting their productivity. While this behavior might seem harmless, it can affect team performance and disrupt the workplace environment.

These small nuances help your team share content faster and streamline your process. For example, Burger King Austria’s “Pride Whopper” campaign received so much backlash on social media that the agency behind the promotion issued a public apology on LinkedIn. You probably won’t receive many customer comments praising the cohesiveness of all your social profiles.

They give teams a single, documented playbook to follow and ultimately help every post about the company align with a brand’s values, tone, and goals. Easily manage all your company’s social media profiles using Hootsuite. From a single dashboard, you can schedule and publish posts, engage your followers, monitor relevant conversations, measure results, manage your ads, and much more. [newline]For example, the social media guidelines for your social team may focus more on brand style and voice. The policy for your product development team might contain a longer section on non-disclosure and trade secrets.

Rocket Fuel For Your Business

Social media is used by many brands to engage with new customers and enhance their brand image, but there are some inherent risks to it. Also, the same content cannot be posted on all platforms, so you need to determine the topics that should go on a specific forum concerning its audience. For example, Walmart’s guidelines clearly dictate that the company uses its Twitter account to engage with its customers and offer essential information to them.

The New York Times

Think of guidelines as friendly advice, while policies are more like rules. Guidelines give you flexibility to adapt to different situations, but policies are strict and must be followed to the letter. Our expertise in social media strategy allows us to guide businesses towards achieving their goals through effective digital communication. You can also provide helpful guidance on social media specifics, like picking a great headshot or listing your role and responsibilities on LinkedIn. These dos not only paint your company in a good light; they also help your team look approachable and professional.

Follow the tried and tested tips below to help you develop social media guidelines for your team. Let’s work together to create guidelines that reflect your unique brand voice and business goals. Establish guidelines for posting, including any topics to avoid and how to handle customer interactions. Prepare your regular followers by announcing the takeover in advance, building anticipation for the event. At Social Think, we’ve seen firsthand how these collaborative efforts can boost a company’s online presence and engage audiences in new ways. This section helps clarify some of the policy’s dos and don’ts, making it easier for employees to understand what’s expected of them.

Regularly review and update your policy to reflect evolving digital trends and organisational changes. With the right framework in place, your non-profit can harness the power of social media to amplify its mission and drive meaningful impact. Utilize Sprout’s Instagram integration to create, schedule, publish and engage with posts.

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